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Diagram
Background
Examples
Audience Fit
Challenges
Bonus! Hot Text chapter (104K, PDF, 2
minutes at 56K)
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Challenges
Think about ways you could offer
more routes to the same information,
appealing to different audiences,
different conceptual models, different
interests.
Feel free to take a look at sites
on the Web, for inspiration.
(a)
What are half a dozen menus that could
lead to the same book, on an online
bookstore?
Answer =>
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Answers
(a)
Title
Category
Author
Publisher
Best Selling
Recommended
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(b)
Imagine you work for at CNN.com, a
subsidiary of AOL Time-Warner.
You are posting a late-breaking article on
a terrible disaster in France, with text and
video from CNN, a photo collage from your
subsidiary Time Magazine, and related
stories from ABC.
What are some of the standard menus you
might list the story under?
Answer =>
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(b)
World News
Europe: France
Breaking News
Pictures
Streaming Video
ABC: World News
Time: World News
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(c)
What are four menus that could lead to the
same procedure on changing the format of a
selected paragraph of text in a
word-processing application?
Answer =>
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(c)
Formatting
Paragraphs
Styles
Text
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(d)
Organize the headings for these weather
pages on your local newspaper’s site. Group,
sequence, and, if needed, rewrite the
headings. You are creating several menus.
- 24-hour outlook
- Airport conditions
- Averages
- Cloud watching
- Fixing your roof
- Gardening tips
- Humidity and barometric pressure
- Learning about the weather
- Local mini-climates
- National weather patterns
- Next 7 days
- Outdoor recreation
Answer =>
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(d)
Weather Outlook
24-hour outlook
Next 7 days
Seasonal predictions
Weather maps
Airport conditions
Ski reports
Surf predictions
Alerts and warnings
Pollen alerts
Respiratory distress warnings
Severe weather warnings
Weather in the news
Averages
Humidity and barometric pressure
Rainfall
Records
Water temperature
Outdoor life
Cloud watching
Gardening tips
Fixing your roof
Xeriscaping advice
Learning about the weather
Local mini-climates
National weather patterns
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