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Home > Guidelines > 6. Make meaningful menus. > 6a. Think of a heading as an object you reuse many times. > Challenge + Answer |
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ChallengeCreate a heading that also works as a menu item in each of the three menus. The heading must reflect the content of the page that begins with the following paragraph. But it should also work within the menus. At the moment, the people making up the individual menus have just concocted different menu items (shown in red), all pointing to the same page. Your job is to come up with a text that works as a heading, and as a menu item in the three menus: The Depato in Tokyo, Location, Location, Location, and Traffic Flow. Catching the Commuter In Tokyo, most people travel by train or subway, and when they emerge at a major stop, they come up through a major department store, a depato. Because most people live too far away from work to walk to the office, and driving takes too much time, the vast majority of Tokyo workers come and go through a department store, every day. That’s the way the stores intended. In 1926 the Mitsukoshi store paid 463,000 yen to construct a subway station feeding right into their first floor; and in 1932, the Mitsukoshi Mae station was opened, leading other depatos to build atop other stations. By 1934, the subway map showed depatos at most important stops.
The Original Menus: |
Answer Possible heading that could work in all three menus: Catching Tokyo Commuters with Depatos How that would fit into the three menus:
The Depato of Tokyo Catching Tokyo Commuters with Depatos Expanding into the Neighborhood Adding Escalators & Air Conditioning Reflecting the Keiretsu Developing Cultural Events Anchoring an Area Losing Money Location, Location, Location Building Bon Marche on the Paris Boulevards Grabbing the Center of Manhattan for Macy’s Catching Tokyo Commuters with Depatos When Customers are Trapped: Placing Airport Shops Inspiring the Impulse Purchase: Decentralized Museum Shops Traffic Flow Catching Tokyo’s Commuters with Depatos Going Up: Elevators, Escalators and Macy’s Breaking through Walls: Bon Marche and Boutiques Expanding the Lounge—Airport Shops Stop and Shop at Every Exhibit in the Museum |
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