• Help me understand the context of the page, by offering information about it. Meta-information increases credibility.
• Tell me the status of your information, if it is perishable, or part of a sequence of drafts.
• Include the date on which you last modified the content of the page.
• Include the phone number for customer support, or the home office. Make the call toll free.
• Include a link to an email message or form on which I can comment on the page. If possible, have the comment sent directly to you, as the primary author of the page. Then respond.
• Sign your name. Make it seem as if a human wrote the text.
• Include the page URL, if possible, so people who have saved or printed the page can be sure of finding it again.

Declare the status of the information: ie, draft, final, in progress, for comment. —Berners-Lee (1995)

Date your pages … to give an indicator of the currency of the information you are publishing.

Invite comments: Put a link leading to a comment mechanism on every page.
—Levine (1997)

List your URL. (That way, if users print the page, they can figure out how to get back to your Web site).—Apple (1997)

Provide an email address and/or telephone number, or a conspicuous Contact link to this information, on every page of the site. … The contact opportunities you provide customers reflect the value you place on customer service.
—IBM (1999)

Place your name and logo on every page and make the logo a link to the home page. —Nielsen (1999d)

See: Apple (1999), Berners-Lee (1995), IBM (1999), Levine (1997), Lohse & Spiller (1998), Lynch & Horton (1999), Nielsen (1999d), Spyridakis (2000), W3C (1999)