Web Writing That Works!

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HomeServices> Increasing your Return on Information (ROInfo)                         

 

 

 

Building a case

Tweaking the content

Our approach

Improving response

Increasing your Return on Information (ROInfo)

So now that your team has forklifted a ton of documents onto the Web, your users are complaining that they can't find anything, can't buy the products they want, and can't get in touch with real people who could answer their questions. Oops!

Building a case

We can help you develop a solid business case for fixing your Web site, so you get a better return on the money you have invested in that information, by identifying:

  • Content you can reuse, cutting rework time, and reducing staff
  • Workflow you can smooth by eliminating approvals and other bottlenecks
  • Individual creators who can take on tasks formerly done in other departments
  • Content groups that can be merged, reducing head count
  • True costs of labor and tools, to pinpoint potential savings
  • Metrics to quantify success of your reinvention effort
  • Leaderless workers who can manage themselves, when you fire their managers

Tweaking the content

And, to make sure your content is really persuasive for your customers, we'll work with your team to develop whatever you need--

  • A more effective site map
  • A more understandable menu system
  • A more attractive order system
  • A carefully tested page design
  • Content that fits your interface

Our approach

Our object-oriented approach will help your team develop an easy-to-follow model of the standard elements of your site, so that everyone can quickly spot which elements are doing their job, and which need to be fixed.

This restructuring also means you can cut a lot of bad prose. And as you articulate the structure in this way, users will find access and navigation improve dramatically online.

Improving response

To bring your customers closer, we'll show you how to develop a team of people who can respond to emails, lead chat sessions, host online forums, and run lists-so that users have good reasons to tune in again and again.

Find out what we've done for these clients

Adobe

America Online

Apple

Broderbund

Cadence

Canon

Casio

Cisco

Cray

Disney

Electronics for Imaging

Epson

eToys

FileMaker

Fujitsu

Go

Hewlett-Packard

Hitachi

IBM

Intuit

Ketchum

Kodak

Lotus

Mitsubishi

NEC

Nikon

Ogilvy

OnlineWorkshops

Oracle

PeopleSoft

Pioneer

Qronos

Relational

Ricoh

Sony

Sprint

Sun

Symantec

USFilter

Visa

WinWriters

Yahoo

Zycad

For more info on the work we've done for selected clients...

 

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  2004 Jonathan and Lisa Price
The Communication Circle
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