Services: Increasing your return on information. -- Web Writing that Works

So now that your team has forklifted a ton of documents onto the Web, your users are complaining that they can't find anything, can't buy the products they want, and can't get in touch with real people who could answer their questions. Oops!

Building a case

We can help you develop a solid business case for fixing your Web site, so you get a better return on the money you have invested in that information, by identifying:

Content you can reuse, cutting rework time, and reducing staff

Workflow you can smooth by eliminating approvals and other bottlenecks

Individual creators who can take on tasks formerly done in other departments

Content groups that can be merged, reducing head count

True costs of labor and tools, to pinpoint potential savings

Metrics to quantify success of your reinvention effort

Leaderless workers who can manage themselves, when you fire their managers

Tweaking the content

And, to make sure your content is really persuasive for your customers, we'll work with your team to develop whatever you need--

A more effective site map
A more understandable menu system
A more attractive order system
A carefully tested page design
Content that fits your interface

Our approach

Our object-oriented approach will help your team develop an easy-to-follow model of the standard elements of your site, so that everyone can quickly spot which elements are doing their job, and which need to be fixed.

This restructuring also means you can cut a lot of bad prose. And as you articulate the structure in this way, users will find access and navigation improve dramatically online.

Improving response

To bring your customers closer, we'll show you how to develop a team of people who can respond to emails, lead chat sessions, host online forums, and run lists-so that users have good reasons to tune in again and again.