Questions to explore What is your product or service? What is your Unique Selling Proposition? What are the main benefits that flow from your 5 key features?   Start with your customer, focusing on a niche audience. Who is this important group of customers? Within this group, what is a customer task that you make easier? What is a customer problem that you solve? What is a customer need or desire that you fulfill? Tell a story of a customer's experience, in which your product or service comes to the rescue. (one paragraph) Tell another, with plenty of realistic detail, including insights into your own experience. Describe your product persuasively. Why should I buy it, rather than the competition's product? What does it look like? How does it work? (Show me a picture, if possible). What are the specs? Where has it been reviewed? Quote me some happy customers. Set up a table comparing your product with one or two competing products. Create an FAQ that addresses common objections, suspicions, doubts, or confusions. (5-7 questions). Close the sale. Insert at least 5 calls to action, throughout your pitch. Invent an incentive, some reason I should buy right away. Offer something for free.

The marketing group said this product would give me a really good scalp massage.   Home | Guidelines | Rants | Patterns | Poems | Services | Classes | Press | Blog | Resources | About Us | Site Map Web Writing that Works! http://www.WebWritingThatWorks.com  © 2002-2004 Jonathan and Lisa Price The Communication Circle Discuss at HotText@yahoogroups.com Email us directly at ThePrices@ThePrices.com Order Hot Text (the book) from Amazon