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HomePatterns > How to write marketing copy > Brainstroming for marcomm ideas                           

 

 

 

Brainstorming for marcomm ideas

Use the following form and the following questions to come up with raw material.

Then organize your ideas into a persuasive set of marketing objects for your public web site.

Each object can be as short as one paragraph, or as long as 500 words, but no more.

Here's the form to fill out, to come up with ideas.

 

 

Questions to explore

What is your product or service?

  • What is your Unique Selling Proposition?
  • What are the main benefits that flow from your 5 key features?

 

Start with your customer, focusing on a niche audience.

  • Who is this important group of customers?
  • Within this group, what is a customer task that you make easier?
  • What is a customer problem that you solve?
  • What is a customer need or desire that you fulfill?
  • Tell a story of a customer's experience, in which your product or service comes to the rescue. (one paragraph)
  • Tell another, with plenty of realistic detail, including insights into your own experience.

Describe your product persuasively.

  • Why should I buy it, rather than the competition's product?
  • What does it look like?
  • How does it work? (Show me a picture, if possible).
  • What are the specs?
  • Where has it been reviewed?
  • Quote me some happy customers.
  • Set up a table comparing your product with one or two competing products.
  • Create an FAQ that addresses common objections, suspicions, doubts, or confusions. (5-7 questions).

Close the sale.

  • Insert at least 5 calls to action, throughout your pitch.
  • Invent an incentive, some reason I should buy right away.
  • Offer something for free.

 

The marketing group said this product would give me a really good scalp massage.

 

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