2. Scannability
Heuristic Online Text (HOT) Evaluations
Want to know how well your organization's prose meets our standards? Use these evaluation instruments to get a quantitative measure of your own pages--and compare them with your competitors' pages.
Here's the way to evaluate your text:
1. Download the evaluation instrument in Word or PDF format.
2. Pick some representative passages of text on your site.
3. Apply the evaluation questions to those passages.
4. Add up your score to see how well you're doing.
