Web Writing That Works! |
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Ideas and services for web writers, editors, and content managers |
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Our Job Aid! A complete list of our guidelines. The gist of our recommendations on web writing that works. How to be brief, scannable, chunky, and easy to understand. How to write linktext, and menus. Get the details. Diagrams, examples, research, and audience fit, appear in each guideline. |
Raving about web text Why we think you ought to talk like a human being, even when you represent a large corporation or organization. Why we're glad to wave goodbye to documents, and welcome objects. Why attention is key when you write web text. We ramble, we pull in research, we make the case for changing the way we write for the web. Indulge our rants. |
Working with patterns We must work within consistent, formally defined structures when we write in a content management system, using XML. That's good. Here are models for a wide range of genres.
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